My Top Resources for Video Stats
There's a lot going on in the marketing world today - especially when it comes to social media. Lately, all the buzz has been about video, and I am so excited by that. As the owner of a video production business, and someone who is passionate about helping people tell their story through video, now could not be a more exciting time for me! I believe there is no better way to connect with clients, customers, and followers, than through a personal and authentic video that tells your story.
Video is becoming more and more prevalent on Facebook, Instagram, LinkedIn, and even Twitter. Video is being used more and more through email campaigns and on websites as well. And in case you're still wondering why, I've included some of my favorite articles and resources about the state of video in 2018.
Depositphotos put together this amazing infographic that was shared on Social Media Todayhighlighting The State of Video in 2018. It provides current stats and information about video marketing and using video as a valuable piece of the sales cycle in 2018.
Hyperfine Media has a great blog post titled "Using Video in Your Content Marketing is Vital in 2018. Here's 5 Reasons Why" that explains exactly that. It does a great job of focusing on why video is needed in your marketing efforts, and how it does a fantastic job of connecting with and engaging viewers.
This Filmora article and infographic provide great Social Video Marketing Tips for Small Businesses in 2018. It breaks down different social media platforms with pros and cons, to help you decide the best place to post your video. Also, check out what it has to say about video length - this is a question I always receive from clients!
Uscreen put together another great infographic for Social Media Today, titled "Where's Video Going? 10 Trends Streaming Across the Online Video Landscape" The infographic provides a lot of information that is easy to take in. It focuses on everything from VR video to the fact that video content is now becoming searchable.
The Vidyard blog is one of my favorite resources for video marketing information and trends. This infographic highlights "12 Perfect Video Types for the B2B Customer Lifecycle". There are so many different kinds of video that your business can make, this infographic does an excellent job of breaking down 12 different types to help you decide which would work best for your business.
Still wondering if video is worth the investment in your marketing plan? Send me a message! I'd love to work with you and your business to figure out what kind of video will work best to help you achieve your goals and tell your story!