Creating Hospital Marketing Materials with Madison Health

I’ve been working with Madison Health to create a number of marketing materials and internal video projects. Madison Health is a small hospital in London, Ohio, serving a rural community. The team at Madison Health approached me to help them create some video content to help with community outreach and recruitment. Being just 30 minutes outside of Columbus, Ohio, they saw many people from their community driving to the city for their health care. So, they wanted to create a series of videos to let people know they can receive wonderful care close to home at Madison Health. The focus was on telling authentic stories from real people who work at MH and go there for care. None of the videos we created were scripted, we allowed each person to speak from the heart to give us information and share their stories. From internal videos for employee forum meetings, to social media marketing videos, to patient testimonials to run as TV commercials, we’ve done a variety of projects. Let’s dive into some of the projects I’ve worked on with MH.

My Madison Health Campaign Videos

Each year, Madison Health focuses their internal and external messaging on a theme. This year, the theme is My Madison Health, and has a goal of connecting patients, care providers, volunteers, and hospital employees with the idea that Madison Health is for everyone. Below are two videos created as part of the My Madison Health series. One focuses on a birds eye view of My Madison Health, including interviews with patients, doctors, nurses, and other hosptial employees. The second video focuses on the incredible people who work the night shift at Madison Health.

Patient Testimonials

We also filmed a series of patient testimonials to highlight why people choose Madison Health for their care. We orginially filmed 5 patient testimonials to use on social media, and then created 15-second edits of them to run as TV commercials as part of a partnership Madison Health has with NBC4, a local Columbus news station. Below are a few of the testimonials we created, and a few of the 15-second spots.

Internal Culture Videos

Madison Health hosts monthly employee forum meetings, which serve as a town hall meeting for employees to hear about new things going on in the hospital and celebrate the employees. I’ve created a number of videos to be played during the forums, but here are a few of my favorites. The first one is a video about what makes Madison Health special. We went around the hospital and asked employees a number of questions about Madison Health, their careers, and why they enjoy working there. The video is on the longer side, but was used in place of a presentation during their monthly meeting. The second video is an employee spotlight highlighting their 2024 employee of the year!

Looking for video content to help share your story? Contact me to start a conversation about maximizing your impact online through video!