Simple B-roll Videos to Elevate Your Online Presence

Professionally filmed b-roll videos are a great asset to have for your social media or website. B-roll is a term referring to footage that does not have any dialogue or people talking. B-roll videos are sometimes referred to as sizzle reels, or highlight reels, but they all refer to the same thing. No scripts, no interviews, just great footage of your product, event, or business, to show off online. B-roll style videos are cost-effective as well, since additional filming time, equipment, and editing time is not needed for interviews or scripted portions. Planning for b-roll videos is also usually simpler, since often it just requires one videographer, and there is no need to coordinate on camera interviews. Below are a few examples of b-roll videos and how they are used to help businesses grow.

Event Spotlights

Here are a few examples of b-roll videos created to highlight events. Event videos are a great way to recap your event, show off how great it was, and thank those in attendance.

This video highlights the First Responders Ball, an event which raises money for first responders and their families in times of crisis. The purpose of this video is to serve as a recap for the event to send to attendees. It’s also used as a promotional piece to help increase attendance for next years event.

This video shows off the Berger booth at the Cutivate 2024 trade show. Berger wanted a fun video to focus on their new booth, wonderful products, and friendly staff. This video was used after the event to promote the business.

Business Feature

The videos below focus on highlighting a business. Short videos like these that show off the business and it’s offerings are great content for social media, and perform well on websites.

This video was created for Ooh La La Beauty Salon in Danville, Ohio. The video features different offerings at the salon and some of their employees. This video was used on their social media to promote the business.

The Paper Vow is a small business creating wedding invitations and assets. The owner wanted a video that would show off her products, and highlight that she is a small business and family oriented. This video was created along with a longer video that tells more about her business.

Product Showcase

B-roll videos are also an excellent way to showcase a product. Product videos are perfect for showing off your product use in real life, and provide more information than a simple photo on a webpage can.

This video was created as a fun and interesting piece for social media. The owner of The Tart Peach wanted to show off her new line of nail polishes, but wanted to do it in a unique and visually interesting way. She asked if I could create something abstract and ‘drippy’ that would catch viewers attention.

Here is another video for The Tart Peach that is showcasing their lipstick line. This video shoot took place alongside a photoshoot, and the goal was not to highlight the lipstick itself, but the beautiful shades and how it looks on real people. This video also captures the fun nature and attitude of the brand as a whole.

Overall, broll videos are a simple, cost effective way to create professional videos to use online. If you’re interested in highlighting your business, event, or product with video, send me a message and we’ll get started!