Creating Ads for TV + Streaming

When a business wants to go beyond creating content for social media, creating ads for TV and streaming services is the next step! Most ads for television and streaming need to hit specific requirements. They need to be either 15 or 30 seconds, and have to have a lot of specific settings baked into their files so that they will work on the platforms hosting the ads. You can’t just take any old video and submit it to be an ad, it has to have the proper aspect ratio, frame rate, bitrate, and volume settings.

A lot of marketing or branding videos can easily be re-edited to make an ad perfect for TV and streaming. The important things are to provide key information about your business, current offerings, and invite viewers to contact you. All ads are unique and should have their own style and voice to stand out from the other advertisements running in the commercial break.

Here are a few of my favorite ads I’ve put together with clients over the past few months. These are all ads that are shown on on broadcast tv and streaming platforms.

Curious about what it would take to create your own ads for television and streaming? Click the button below to send me a message and we can take a look at your goals, budget, and put together a plan!